Rad Beer Design #4 – Waitemata Sparkling Pale Ale

by RabidZiggy on December 3, 2010


Box O' Beer

Oh-em-gees where is all this beer coming from that has awesome design? If not for The Dieline I’d probably miss out on this stuff. This one is for Waitemata Sparkling Pale Ale in New Zealand and was designed by Designworks. What’s not to love about this design? It’s vintage inspired with bright-bold colors and just looks awesome.

From Designworks:

“DB breweries approached Designworks to create a ‘celebration pack,’ commemorating eighty years of brewing history, which was to be given as a Christmas gift to both their staff and clients. The idea was to bring back a cherished ‘pioneering beer’ – the Waitemata Sparkling Pale Ale – in mint condition with stories that evoked the ‘golden age.’ First brewed back in 1930, Waitemata was referred to as ‘The Prince of Ales’ and Today’s Great Drink.”

waitamata beer and box

fold out brochure

waitamata shirt design

waitmata shirt packaging

waitmata shirt tag

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